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A closer look at the July birthstone


For Vivamost Magazine by Liz Le Feuvre of Swiss Blue


In many cultures birthstones are a well established tradition whereby a gem is associated with a birth month. Each stone has a special meaning and it is believed by many that wearing your birthstone will bring good fortune.


The birthstone for July is the red hot ruby – the perfect stone for hot summer days! It’s also the gemstone traditionally given for fortiethwedding anniversaries.


Rubies are one of the corundum mineral species, which also includes sapphire. Trace elements in the corundum are what causes variations in its colour. Traces of chromium create the red hues which we call rubies. The colours can range from orangey red to purplish red. The most renowned rubies come from Myanmar, the Himalayas and Vietnam and it is one of the world’s hardest stones, with only moissanite and diamonds being harder.


In Sanskrit, ruby is ratnaraj, meaning king of the gems and it has retained that label today. They can command one of the hightest per-carat prices of any coloured stone. They are seen as a symbol of passion, wealth and success, and make an idea gift.


The Swiss Blue birthstone collection for July consists bracelets and earrings created with ruby Swarovski crystals (which enables us to keep an attractive price point) and using sterling silver or gold filled beads and earhoops. Both these precious metals are hypo-allergenic and lightweight, so they are ideal for everyday wear.



Liz Le Feuvre

Liz set up Swiss Blue jewellery four years ago and is inspired by the colours and textures found by the lakes and mountains in Switzerland. She enjoys creating pieces that are attractive and enduring, using high quality materials and stones, and loves to make jewellery that makes YOU feel special everyday!


Free shipping is offered throughout Switzerland and all these items can be found online at the website www.swissblue.co​ on Facebookor Instagram



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